About Christina O'Leary
Navigating The Nexus
With over two decades of expertise in integrated communications, multi-media marketing, and brand development, Christina O'Leary is a powerhouse in driving business growth through innovative strategies. Known for her ability to connect and craft compelling narratives and design impactful campaigns, Christina has a proven track record of delivering measurable results across diverse platforms.
Experience
As the owner of Pivotal Success a boutique marketing agency specializing in personal brand and startup development she focuses on elevating the brands of small to mid-sized companies through a detailed lens of strategy, content, communication and storytelling she calls SLIM ROLL(TM) Marketing.
Christina is the Co-Founder and Executive Creative Partner at Sophia Health Tech, Inc., a once-in-a-generation solution that will fundamentally change how the world experiences healthcare through S.O.P.H.I.A.
Christina also serves at the Interim VP of Marketing at The Aspenwood Company, a senior living owner and management company, boasting mid-luxury and luxury senior living properties with elevated lifestyles blending refined elegance, five-star hospitality, and world-class care.
Prior to these roles, Christina spent nearly two decades at Spring Hills, LLC, where she climbed the ranks from Director of Sales & Marketing to Vice President of Branding & Media. Her leadership fueled exceptional growth, leaving a legacy of excellence in branding, integrated communications, storytelling and marketing innovation.
Christina is like a Swiss Army Knife, one woman with many rolls known for her versatility in a wide range of tasks, reliable and success professional, inspiring leader and dedicated mother of three.
Achievements
- Implemented strategic plan to take a start-up from a no-name business to an industry leader resulting in growth from $0-$11M in 30 months
- Oversaw company-wide marketing, media and branding efforts for 28 businesses including assisted living, memory care, post-acute care, home health care and physician and therapy services
- Led internal and agency teams to achieve 39.71% increase in website traffic, 61% rise in leads and 58% growth in conversions through innovative digital marketing efforts
- Developed and managed a social media content calendar, resulting in 85% increase in LinkedIn followers, 83% increase in Facebook reach and 32% rise in YouTube views
- Conceptualized and executed high-impact email and newsletter campaigns with 30% higher open rates and 5% higher click-through rates than industry averages
- Directed public relations efforts achieving 88% success rate in driving social awareness
- Designed and executed successful marketing launches and rebranding efforts for Spring Hills with communities across 4 states, Spring Hills Home Care Services, now Bedrock at Home which had offices across 6 states, Renaissance Home Health Care with offices in NY, Poet’s Walk Memory Care Communities which had 8 locations across 4 states, and 2 Luxury Senior Living Launches - Spring Hills Cherry Hill and Spring Hills Livingston.
- Pioneered a sales enablement system for assisted living, post-acute care and home care services, streamlining operations and boosting results.
- Spearheaded initiatives that earned 9 GDUSA Awards.